Applying the Power of Storytelling to Sales Conversations

”The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.
Brandon SandersonAuthor

Together we will explore the power of storytelling and techniques for incorporating into your sales training in the video below. You will learn how it creates order and structure for a sales call, enhances conversations with healthcare providers, and makes them personalized and memorable. In addition, we will provide specifics on how to train your sales force on storytelling techniques, showing representatives how to tailor each story to the interests and needs of the provider and their patients.

Learning Objectives:

Describe the key elements of storytelling
Explain how “storytelling” helps to make product messaging memorable and inspires customers to take action
Describe how to tailor a sales call to tell the product story in a customer-specific manner with a distinct beginning (opening), middle (problem identification and solution), and end (close/call to action).